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Christopher Harold has helped me get to where I am today because of his Mentoring and online help. Thank you Chris
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Monday, 27 March 2017
Wednesday, 1 March 2017
Dr Joe Vitale Awakened Millionaire Academy 2017-How To Become A Milliona...
Awakened Millionaire Academy
http://Awakened.TotalChange.Club
... is a brand-new online training course where Dr. Vitale gives you fast and furious mental awakenings that reveal how to master the true nature of money, how to turn your passion into profit, how to live a life of meaning, impact, and purpose, and how to experience spiritual awakening at the same time.
Click the Link and Please Like/Share
http://Awakened.TotalChange.Club
... is a brand-new online training course where Dr. Vitale gives you fast and furious mental awakenings that reveal how to master the true nature of money, how to turn your passion into profit, how to live a life of meaning, impact, and purpose, and how to experience spiritual awakening at the same time.
Click the Link and Please Like/Share
Thursday, 16 April 2015
An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads?
A phrase I repeat regularly when it comes to succeeding with Facebook ads is “Never assume anything.” If you assume you know, you don’t. As a result, you may either waste money unknowingly or miss an opportunity.
This is why I recommend starting most campaigns broadly in terms of targeting and placement. If you assume mobile is going to be most cost effective and sidebar won’t work, for example, you may be surprised by the actual results.
Since I’m always second guessing, experimenting and trying new things, I recently decided to test a long-held advertising habit when targeting Fans only.
My Typical Bidding Behavior
First of all, a very quick overview of your bidding options when creating Facebook ads:
Cost Per Click (CPC): The maximum you’ll pay per click on your ad. Since distribution is based on an auction format, the amount you ultimately pay per click will depend upon the competition.
Cost Per 1,000 Impressions (CPM): The maximum you’ll pay per 1,000 impressions of your ad. Once again, the amount you pay will depend upon competition for the same audience and placement.
Optimized Cost Per 1,000 Impressions (oCPM):Facebook optimizes your ad by showing it to the people most likely to perform your desired action (within your target). Additionally, bidding is automated. Your bid will change dynamically based on competition, assuring that you’ll reach your desired audience.
Since oCPM is “optimized,” the final CPM price is typically much higher than CPC or regular CPM. But — also because it’s optimized — I’ve found it’s almost always most efficient.
While I used to split test CPM vs. oCPM in particular, I rarely do anymore. I’ve simply found repeatedly that oCPM gives me the best Cost Per Desired Action (Page Like, Link Click, Conversion, etc.).
This includes targeting Fans, whether it be promoting a post or selling a product.
Second Guessing My Advertising Habits
However, I started wondering recently if using oCPM made sense when targeting my Fans only. Why, for example, do I need Facebook to optimize my audience? By reaching my Fans, I’m already reaching a naturally optimized group of people.
And if CPM costs less than oCPM (typically significantly less), might I save money by going with it instead? Or is oCPM so effective that the higher price per impression doesn’t matter?
This is what I wanted to find out. So I ran a test…
CPM vs. oCPM for Fans Test: Link Clicks
I promoted four different posts last week. In each case, I targeted Fans and email subscribers (who aren’t current Fans) only in the News Feed (desktop and mobile). I optimized for Link Clicks for each one.
These are organic posts that I simply promoted to reach more of my relevant audience in an effort to increase website traffic. Here are the four posts:
I promoted each for a very short period of time because I prefer to only have posts promoted while I don’t have another new blog post shared in my Fans’ News Feeds. They all ran from late morning when the post was originally shared to 6:00am the following morning.
In each case, I created separate campaigns for CPM and oCPM, with two different ads in each (one targeted at Fans and one at newsletter subscribers who aren’t Fans). Each campaign had a lifetime budget of $5, and I set a maximum CPM bid of $2.50 (reminder: oCPM is set dynamically).
To summarize, here are the campaigns that were created:
- Reach Rant – Fans and Subscribers – oCPM
- Reach Rant – Fans and Subscribers – CPM
- Increase Reach – Fans and Subscribers – oCPM
- Increase Reach – Fans and Subscribers – CPM
- News Feed Test – Fans and Subscribers – oCPM
- News Feed Test – Fans and Subscribers – CPM
- Facebook Offer ROI – Fans and Subscribers – oCPM
- Facebook Offer ROI – Fans and Subscribers – CPM
Since the impact of the ads targeted at the newsletter subscribers was so minimal (it was a small group and Facebook preferred targeting Fans), I will lump that ad in from this point forward and focus only on the campaign results.
CPM vs. oCPM: The Results
Here’s a comparison of results on a campaign vs. campaign basis:
| Campaign | Spend | Link Clicks | Cost Per | CPM |
| Reach Rant – oCPM | $5.00 | 44 | $0.11 | $5.83 |
| Reach Rant – CPM | $1.67 | 10 | $0.17 | $1.38 |
| News Feed Test – oCPM | $5.00 | 59 | $0.08 | $4.35 |
| News Feed Test – CPM | $1.58 | 18 | $0.09 | $1.38 |
| Increase Reach – oCPM | $5.00 | 97 | $0.05 | $5.95 |
| Increase Reach – CPM | $1.64 | 32 | $0.05 | $1.40 |
| Facebook Offer ROI – oCPM | $5.00 | 27 | $0.19 | $5.17 |
| Facebook Offer ROI – CPM | $2.12 | 11 | $0.19 | $1.33 |
A couple of things should immediately jump out at you:
- The cost per 1,000 impressions is significantly higher (3-4X) when using oCPM
- The budget was never reached (not even close) when using CPM
Now let’s take a look at the overall results, lumping all similar campaigns together to compare CPM vs. oCPM:
| Campaign Bidding Method | Spend | Link Clicks | Cost Per | CPM |
| oCPM | $20.00 | 227 | $0.09 | $5.24 |
| CPM | $7.01 | 71 | $0.10 | $1.37 |
Okay, now let’s start breaking this down:
- Cost Per 1,000 Impressions nearly 4X higher for oCPM
- oCPM reached full budget, while CPM reached only 35% of it
- Cost Per Link Click nearly the same
- oCPM resulted in more than 3X the Link Clicks
Also, here’s another important stat that I haven’t covered yet: Total Impressions…
- CPM: 5,124
- oCPM: 3,817
Even though the ads are being shown to 74% of the audience, oCPM is resulting in three times the link clicks.
So what we find here is that while the Cost Per Link Click is nearly the same, oCPM brings more results. In order for this to happen, oCPM must actually be optimized — Facebook must be showing my ads to Fans most likely to click on a link in order to counter the significantly higher Cost Per 1,000 Impressions.
A Note on Bidding
Since I didn’t come close to reaching my budget using CPM, it’s important to note my maximum bid of $2.50. I could not bid higher than that due to my $5 daily budget.
The budget could have held the campaigns back some. However, keep in mind that the overall Cost Per 1,000 Impressions for my CPM campaigns was $1.37. Since I didn’t get particularly close to that $2.50 maximum, I question whether it would have made much of a difference.
That said, I have to recognize it as a potential limitation. I plan to try this again with a $10 budget and $5 maximum bid (if not $20 and $10).
In Conclusion
This study reaffirms my faith in oCPM. While using the CPM bidding method may seem like the most cost effective method on paper, oCPM is so well optimized that I still end up getting better results.
Now, keep in mind that these results are for my Page only. It’s a small sample size. While I trust the results for me, you should always test to see what works for you.
How about you? Do you tend to use CPM or oCPM when you target Fans only?
Tuesday, 13 May 2014
The 4 Words That Will Get Your Email Opened
“You Are Not Alone”
In two and a half years of sending all kinds of emails
to all kinds
of lists, the simple phrase...
“You Are Not Alone”
is the most-opened subject line I’ve ever seen — by far.
Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.
I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.
The results are always the same.
I don’t want to be alone is a compelling, universally recognized statement.
The need to belong, to know that others are going through the same life experiences, is primal.
Sure, there are plenty of ways to appeal to our primitive human needs in an email subject line, but many can (and will) send your message directly to the spam folder.
Let me show you how to avoid that …
Do it repeatedly, and you will permanently solidify that position.
Use this subject line to get your email opened, but treat the open as just the first step. Once you capture your reader’s attention, prove that you deserved it by providing a useful solution to their most pressing problem.
Even the most effective subject line in the world merely gets you in the door. Your job is to address the issues.
Your subject line is an invitation to dinner; you still have to cook the main course.
Not only does the “You Are Not Alone” subject line get opened like crazy, it has an extremely high reply rate. This isn’t too surprising since it responds directly to the need for community and connection.
Make sure you reply back. It’s amazing how directly responding to the needs of your reader makes it A-B-C easy to nurture rewarding relationships.
Help people solve their problems and relieve them of their feelings of isolation, and they will reward you.
Respond to a single need or to more, but you must provide what people truly desire if you expect to reach the root of who they are.
Discover this and everything else becomes easy; growing your list, nurturing your relationships, and, ultimately, closing the deal.
You could read Robert Cialdini’s book Influence for easily accessible insight into what makes us all tick, but believe it or not, it’s easier than that.
To discover the core desires of your audience — think about what keeps you up at night.
What makes you worried, happy, sad, disgusted, afraid, surprised, or alone?
If you’re a part of your market, what’s true for you is likely true for them. Figure out what it is and you’ll be jingling the keys to the kingdom.
Negative headlines and copy alert your audience to a potentially serious problem — which you can then address and solve. By helping people keep something important to them, you’ve also gained trust.
Be helpful, solve a problem, take a worry and turn it into a smile. You’ll get your email opened, make a friend, and nurture a relationship that will pay dividends for a long time to come.
Even better, you (and your business) will never be alone again
In two and a half years of sending all kinds of emails
to all kinds
of lists, the simple phrase...“You Are Not Alone”
is the most-opened subject line I’ve ever seen — by far.
Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.
I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.
The results are always the same.
I don’t want to be alone is a compelling, universally recognized statement.
The need to belong, to know that others are going through the same life experiences, is primal.
Sure, there are plenty of ways to appeal to our primitive human needs in an email subject line, but many can (and will) send your message directly to the spam folder.
Let me show you how to avoid that …
Let your reader know someone is on their side
No matter what message you’re sending or service you’re selling, if you remind your reader that someone understands what they are going through and cares about helping them, you will become their temporary hero.Do it repeatedly, and you will permanently solidify that position.
Use this subject line to get your email opened, but treat the open as just the first step. Once you capture your reader’s attention, prove that you deserved it by providing a useful solution to their most pressing problem.
Even the most effective subject line in the world merely gets you in the door. Your job is to address the issues.
Your subject line is an invitation to dinner; you still have to cook the main course.
Not only does the “You Are Not Alone” subject line get opened like crazy, it has an extremely high reply rate. This isn’t too surprising since it responds directly to the need for community and connection.
Make sure you reply back. It’s amazing how directly responding to the needs of your reader makes it A-B-C easy to nurture rewarding relationships.
Help people solve their problems and relieve them of their feelings of isolation, and they will reward you.
Figuring out what kind of reassurance your audience needs
The “You Are Not Alone” subject line works because it connects to an elemental human need — and the good news is, the well of human need is bottomless.Respond to a single need or to more, but you must provide what people truly desire if you expect to reach the root of who they are.
Discover this and everything else becomes easy; growing your list, nurturing your relationships, and, ultimately, closing the deal.
You could read Robert Cialdini’s book Influence for easily accessible insight into what makes us all tick, but believe it or not, it’s easier than that.
To discover the core desires of your audience — think about what keeps you up at night.
What makes you worried, happy, sad, disgusted, afraid, surprised, or alone?
If you’re a part of your market, what’s true for you is likely true for them. Figure out what it is and you’ll be jingling the keys to the kingdom.
Bonus tip — negativity sells
People will always work harder to keep something they have rather than try to gain something that they want — even if they desperately want it.Negative headlines and copy alert your audience to a potentially serious problem — which you can then address and solve. By helping people keep something important to them, you’ve also gained trust.
Be helpful, solve a problem, take a worry and turn it into a smile. You’ll get your email opened, make a friend, and nurture a relationship that will pay dividends for a long time to come.
Even better, you (and your business) will never be alone again
Monday, 12 May 2014
Five Grammatical Errors That Make You Look Dumb
One thing blogging and good copywriting
share is a conversational style, and that means it’s fine to fracture
the occasional rule of proper grammar in order to communicate
effectively. Both bloggers and copywriters routinely end sentences with
prepositions, dangle a modifier in a purely technical sense, or make
liberal use of the ellipsis when an EM dash is the correct choice—all in
order to write in the way people actually speak.
But there are other mistakes that can detract from your credibility. While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.
Here are five mistakes to avoid when blogging and writing web copy.
“Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using your when you really mean you are.”
“It’s” is a contraction of “it is” or “it has.” “Its” is a possessive pronoun, as in “this blog has lost its mojo.” Here’s an easy rule of thumb—repeat your sentence out loud using “it is” instead. If that sounds goofy, “its” is likely the correct choice.
“There” is used many ways, including as a reference to a place (“let’s go there”) or as a pronoun (“there is no hope”). “Their” is a plural possessive pronoun, as in “their bags” or “their opinions.” Always do the “that’s ours!” test—are you talking about more than one person and something that they possess? If so, “their” will get you there.
“Affect” is a verb, as in “Your ability to communicate clearly will affect your income immensely.” “Effect” is a noun, as in “The effect of a parent’s low income on a child’s future is well documented.” By thinking in terms of “the effect,” you can usually sort out which is which, because you can’t stick a “the” in front of a verb. While some people do use “effect” as a verb (“a strategy to effect a settlement”), they are usually lawyers, and you should therefore ignore them if you want to write like a human.
Check out these two examples from Tom Sant’s book Persuasive Business Proposals
:
After rotting in the cellar for weeks, my brother brought up some oranges.
Uhh… keep your decomposing brother away from me!
Featuring plug-in circuit boards, we can strongly endorse this server’s flexibility and growth potential.
Hmmm… robotic copy written by people embedded with circuit boards. Makes sense.
The problem with both of the above is that the participial phrase that begins the sentence is not intended to modify what follows next in the sentence. However, readers mentally expect it to work that way, so your opening phrase should always modify what immediately follows. If it doesn’t, you’ve left the participle dangling, as well as your readers.
P.S. You may find it amusing to know that I, like David Ogilvy, have never learned the formal rules of grammar. I learned to write by reading obsessively at an early age, but when it came time to learn the “rules,” I tuned out. If you show me an incorrect sentence, I can fix it, but if I need to know the technical reason why it was wrong in the first place, I go ask my wife.
But there are other mistakes that can detract from your credibility. While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.
Here are five mistakes to avoid when blogging and writing web copy.
1. Your vs. You’re
This one drives me insane, and it’s become extremely common among bloggers. All it takes to avoid this error is to take a second and think about what you’re trying to say.“Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using your when you really mean you are.”
2. It’s vs. Its
This is another common mistake. It’s also easily avoided by thinking through what you’re trying to say.“It’s” is a contraction of “it is” or “it has.” “Its” is a possessive pronoun, as in “this blog has lost its mojo.” Here’s an easy rule of thumb—repeat your sentence out loud using “it is” instead. If that sounds goofy, “its” is likely the correct choice.
3. There vs. Their
This one seems to trip up everyone occasionally, often as a pure typo. Make sure to watch for it when you proofread.“There” is used many ways, including as a reference to a place (“let’s go there”) or as a pronoun (“there is no hope”). “Their” is a plural possessive pronoun, as in “their bags” or “their opinions.” Always do the “that’s ours!” test—are you talking about more than one person and something that they possess? If so, “their” will get you there.
4. Affect vs. Effect
To this day I have to pause and mentally sort this one out in order to get it right. As with any of the other common mistakes people make when writing, it’s taking that moment to get it right that makes the difference.“Affect” is a verb, as in “Your ability to communicate clearly will affect your income immensely.” “Effect” is a noun, as in “The effect of a parent’s low income on a child’s future is well documented.” By thinking in terms of “the effect,” you can usually sort out which is which, because you can’t stick a “the” in front of a verb. While some people do use “effect” as a verb (“a strategy to effect a settlement”), they are usually lawyers, and you should therefore ignore them if you want to write like a human.
5. The Dangling Participle
The dangling participle may be the most egregious of the most common writing mistakes. Not only will this error damage the flow of your writing, it can also make it impossible for someone to understand what you’re trying to say.Check out these two examples from Tom Sant’s book Persuasive Business Proposals
:After rotting in the cellar for weeks, my brother brought up some oranges.
Uhh… keep your decomposing brother away from me!
Featuring plug-in circuit boards, we can strongly endorse this server’s flexibility and growth potential.
Hmmm… robotic copy written by people embedded with circuit boards. Makes sense.
The problem with both of the above is that the participial phrase that begins the sentence is not intended to modify what follows next in the sentence. However, readers mentally expect it to work that way, so your opening phrase should always modify what immediately follows. If it doesn’t, you’ve left the participle dangling, as well as your readers.
P.S. You may find it amusing to know that I, like David Ogilvy, have never learned the formal rules of grammar. I learned to write by reading obsessively at an early age, but when it came time to learn the “rules,” I tuned out. If you show me an incorrect sentence, I can fix it, but if I need to know the technical reason why it was wrong in the first place, I go ask my wife.
Saturday, 18 January 2014
Thursday, 26 December 2013
List of ePub Readers and eBook sites to get your Educational Fix for 2014
List of ePub format readers and viewers for Windows
ePub readers and viewers
Sumatra PDF
Sumatra PDF supports viewing mobi ebooks since version 2.1. Sumatra is free, open-source and supports many other formats, like PDF, mobi, XPS, DjVu, CBR, CBZ.
FBReader
FBReader is a cross-platform, open-source eBook reader that can also read ePub files.
Mobipocket Reader
Mobipocket Reader supports ePub format (among others).
Cool Reader
Cool Reader supports ePub and a few other formats.
EPUBReader FireFox extension
EPUBReaderis a FireFox web browser extension.
Calibre
Calibre is an eBook library manager with built-in eBook viewer.
Details of ePub format
ePub is an open format defined by the Open eBook Forum of the International Digital Publishing Forum.
ePub format is a based on XHTML, XML and CSS.
ePub files usually have .epub extension.
Free ePub books
List of websites that offer free ePub/mobi eBooks for download.
Other eBook formats
A list of mobi format readers.
A list of CHM format readers.
Sources of free eBooks in ePub and mobi formats
Sumatra PDF supports reading eBooks in ePub and Mobi (Kindle) format. Here's a list of website that offer eBooks in those formats for a free download.
Feedbooks
Feedbooks offers both paid and free ebooks.
Internet Archive
Internet Archive has lots of free texts available in ePub and mobi (Kindle) formats.
Project Gutenberg
Project Gutenberg has thousands of free, public domain books that are available for download in ePub and mobi (Kindle) format.
Baen
Baen is a publisher of science fiction books which offers some of their books as a free download in ePub and mobi (Kindle) format.
Smashwords
Smashwords is an eBook publishers and some of their books are free. They are offered for download in ePub and mobi (Kindle) formats.
Munseys
Munseys has over 30 thousand eBooks for download.
Listen folks I have been working online for a while and setting up a presence to be able to tell my story to the world and allow my relatives and friends from all over the world to see what cool and new things I have been doing. Essentially telling my story...
I want to be able to help you believe in yourself and show you that it takes guts to be able to tell your story. But your story is very important to help the rest of the world in many ways. I do not know your story so I cannot give you reasons why at this moment, but I want to learn about your story and help you learn how to tell it in a compelling way and make a video about it so the rest of the world can also learn from what you went through and accomplished.
If you would also like to be able to share to the world what you are doing and seeing through your eyes there is an easy solution then click the link below and get started with your own blog, it's easy and very cheap. Plus I am here to help you along the way.
Click my link...http://www.EmpowerYourWorldNow.com and find out exactly what it takes to become an Empowered person and do your part to help the world.
It doesn't take much but it does take effort. I am here for you and I am ready to help you be the best you can be. Take time to share with those who really matter in your world and guess what if you do this you can also make a very healthy living from home. Once again take a look at my website...
Cheers
Skype Me: ssinvestor
Work With Me and the prosperity team
Svein Sjoen
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